I'VE BUILT FOUR BUSINESSES
FROM IDEA TO multi-million.

I'VE BUILT FOUR BUSINESSES
FROM IDEA TO multi-million.

I'VE BUILT FOUR BUSINESSES
FROM IDEA TO multi-million.

WORK WITH ME
ON MY NEXT ONES.

WORK WITH ME
ON MY NEXT ONES.

Invest in DAY1DIET

Distribute the Product

Retain a China Operator

Present an Opportunity

Four macro trends. Four platforms built from zero. Supply chain, Chinese outbound investment, EPC management, renewable energy. Now moving into functional nutrition. The pattern is the same: spot the wave early, build the machine that works at zero, scale it.

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About me

"Winners and losers are rarely separated by the quality of their original idea. It's the execution that turns someone into a winner — how they turned adversities into advantages, hurdles into moats, and boredom into routines — while others got discouraged, depleted, or distracted."

"Winners and losers are rarely separated by the quality of their original idea. It's the execution that turns someone into a winner — how they turned adversities into advantages, hurdles into moats, and boredom into routines — while others got discouraged, depleted, or distracted."

— Luca Ferrara

— Luca Ferrara

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Fortune 500 clients

First Ray Capital

Fortune 500 clients

First Ray Capital

2.5+ GW

2.5+ GW

2.5+ GW

Projects developed

Alleans Renewables

Projects developed

Alleans Renewables

€0M
€0M
€0M

Valuation (Kroll)

Alleans Renewables

Valuation (Kroll)

Alleans Renewables

$0M
$0M
$0M

Contracts managed

PCEMS

Contracts managed

PCEMS

The Gap

The gap between intent and execution
is where ideas go to die.

The gap between intent and execution is where ideas go to die.

The world is full of advisors who can tell you what to do. They have frameworks, slide decks, and LinkedIn posts about cross-border strategy and investment blue-prints.

They charge well. They mean well.

And then they hand the project back.

The problem is never the idea. The problem is the gap between strategic intent and executed outcome.

The moment you mash strategy with reality, it will inevitably crack. Only then the real "building" starts to happen.

Platforms need designing, stakeholders need aligning, capitals need structuring, and someone needs to be accountable.

Most advisors are not built for that gap. They are built for the conversation around it.

I have lived and thrived in that gap, repeatedly, across different sectors and geographies, and bring proof of outcomes instead of proof of opinions.

01

Platforms fail on structure, not strategy

The market, the opportunity, and the intent are all real. What's missing is the ability to quicly establish minimum viable models, setup scalable architectures, identify compatible stakeholders, and the execution discipline to get from term sheet to operating platform.

02

Macro trends reward those who can navigate novelty

Solar supply chains in 2007. Chinese outbound investment in 2013. Global renewable investment platforms in 2017. Functional nutrition in 2024. Trend spotting only has value if someone can adapt fast enough and act upon it.

03

China track record is rarer than China expertise

Many people advise on China. Very few have built joint ventures with Central State-owned Enterprises, advised municipalities, navigated institutional approval chains, and closed deals as principals from the inside.

Track Record

2024 – Present

Functional Nutrition

DAY1DIET *

Capturing the global shift toward functional nutrition, healthspan, and evidence-based longevity.

2024 – Present

Functional Nutrition

DAY1DIET *

Capturing the global shift toward functional nutrition, healthspan, and evidence-based longevity.

2017 – 2023

Investment Platform

Alleans Renewables

Built a multi-continent renewable energy platform from a single entity to a 9-figure institutional vehicle.

2017 – 2023

Investment Platform

Alleans Renewables

Built a multi-continent renewable energy platform from a single entity to a 9-figure institutional vehicle.

2018 – 2023

Management Services

PC Engineering Management Services

The integration layer Chinese SOE contractors needed to execute in Western markets.

2018 – 2023

Management Services

PC Engineering Management Services

The integration layer Chinese SOE contractors needed to execute in Western markets.

2013 – 2025

Advisory & Representation

First Ray Capital

Representing China's largest outbound contractors and SOEs in global market entry — as well as Western technology leaders in China market entry.

2013 – 2025

Advisory & Representation

First Ray Capital

Representing China's largest outbound contractors and SOEs in global market entry — as well as Western technology leaders in China market entry.

2007 – 2013

Supply Chain Services

PV Insight

Pioneered the supply chain infrastructure that let European solar capital buy safely from Chinese manufacturing at scale.

2007 – 2013

Supply Chain Services

PV Insight

Pioneered the supply chain infrastructure that let European solar capital buy safely from Chinese manufacturing at scale.

* active

trusted by these amazing partners

Book a Call

Genertec Group

Co-investor ~ 420 MW · Fortune 500 and Chinese central state-owned enterprise

Macquarie Capital

Co-investor ~ 1.2 GW · World largest infrastructure group

Alleans Renewables
2017–2023

PowerChina

Client ~ $326M contracts under management · Fortune 500 and Chinese central state-owned enterprise

Shanghai Electric Group

Client ~ 93 MW under management · Fortune 500 and Chinese state-owned enterprise

PCEMS
2018–2023

State Grid

Client · Mandate · World's Largest Utility

CITIC Environmental Group

Client · Mandate

China Merchants Group

Client · Mandate

First Ray Capital
2013–2025

Siemens

Client · Procurement & Advisory

Hyundai

Client · Procurement & Advisory

JA Solar

Partner · Western Market Entry

Canadian Solar

Partner · Western Market Entry

PV Insight
2007–2013

The Method

Four ventures.
One playbook.

Four ventures.
One playbook.

Symmetrical abstract architectural pattern in black and white.
a black and white photo of a circular object
a black and white photo of a bust of a woman

01 — Sense the Gap

Opportunities don't always come in the form of disruption

Spot structural discontinuities not just disruption. Not every venture needs to rewrite the rules. Most begin at a structural gap, where capital, technology, and markets fail to connect. The edge is knowing when conditions are ripe enough — and acting decisively.

01

Minimalist profile shot of a man with long braids and a white shirt, set against a soft, light background.
Artistic portrait of a person with translucent glasses and a white pleated top, featuring a blurred, motion-like effect for a surreal vibe.
a black and white photo of a bust of a woman

01 — Sense the Gap

Opportunities don't always come in the form of disruption

Spot structural discontinuities not just disruption. Not every venture needs to rewrite the rules. Most begin at a structural gap, where capital, technology, and markets fail to connect. The edge is knowing when conditions are ripe enough — and acting decisively.

01

How to Work Together

I am presently interested in working together along one of four propositions — each with a different structure.

Work with me
on the
next success.

I

a woman is holding a bowl of food
Invest in DAY1DIET

Equity · Early Stage · Functional Nutrition

DAY1DIET is actively seeking early-stage investors who understand macro-trend consumer platforms. Investors with distribution capability, strategic network, or operational leverage in Europe, the U.S., or Asia are preferred. The right investor is a partner in building the platform.

I

a woman is holding a bowl of food
Invest in DAY1DIET

Equity · Early Stage · Functional Nutrition

DAY1DIET is actively seeking early-stage investors who understand macro-trend consumer platforms. Investors with distribution capability, strategic network, or operational leverage in Europe, the U.S., or Asia are preferred. The right investor is a partner in building the platform.

P

aerial view of vehicles in parking area
Partner on Distribution

Commercial Partnership · Functional Nutrition

DAY1DIET is structured for global distribution from day one thanks to its marketing and sales platforms, logistic partners, and global company culture, including deliberate U.S. and China market roadmaps. The right partner has channel access and commercial scale in a target geography.

P

aerial view of vehicles in parking area
Partner on Distribution

Commercial Partnership · Functional Nutrition

DAY1DIET is structured for global distribution from day one thanks to its marketing and sales platforms, logistic partners, and global company culture, including deliberate U.S. and China market roadmaps. The right partner has channel access and commercial scale in a target geography.

B

a very tall building with a lot of lights on it
Retain a China-linked Operator

Retainer · 3-12 months

For organizations executing China-linked strategies — market entry, JVs, capital, or partner selection — who need an operator, not an advisor. I work hands-on, bringing execution discipline and a trusted network to move deals forward.

B

a very tall building with a lot of lights on it
Retain a China-linked Operator

Retainer · 3-12 months

For organizations executing China-linked strategies — market entry, JVs, capital, or partner selection — who need an operator, not an advisor. I work hands-on, bringing execution discipline and a trusted network to move deals forward.

R

a cloudy sky with light clouds
Present an Opportunity

Co-venture · Strategic

For founders and investors with a credible opportunity and real traction. If the fundamentals are there, I step in to help structure, scale, and execute — with skin in the game.

R

a cloudy sky with light clouds
Present an Opportunity

Co-venture · Strategic

For founders and investors with a credible opportunity and real traction. If the fundamentals are there, I step in to help structure, scale, and execute — with skin in the game.

Invest in DAY1DIET

Distribute the Product

Retain a China Operator

Present an Opportunity

Four macro trends. Four platforms built from zero. Supply chain, Chinese outbound investment, EPC management, renewable energy. Now moving into functional nutrition. The pattern is the same: spot the wave early, build the machine that works at zero, scale it.

Perspective

Read All

The thinking behind the track record

The thinking behind the track record

Entrepreneurship

brown concrete building near body of water during daytime

Where Great Enterprises Are Borne

5 min read

Oct 12, 2025

Entrepreneurship

brown concrete building near body of water during daytime

Where Great Enterprises Are Borne

5 min read

Oct 12, 2025

This platform is not for everyone.

Book a Call

Not the right fit if you want

Advice without execution responsibility

Validation for decisions already made

Interest in China without commitment to execution

Short-term input with no intention to build

Passive capital or symbolic involvement

Work that ends at the presentation

Not the right fit if you want

Advice without execution responsibility

Validation for decisions already made

Interest in China without commitment to execution

Short-term input with no intention to build

Passive capital or symbolic involvement

Work that ends at the presentation

The right fit if you need

Someone who has built what you’re trying to build

An operator who brings network and execution

Direct access to China-linked opportunities and partners

A co-builder with skin in the game

A partner accountable for outcomes

Someone who thrives in confronting novel challenges

CONTACT FORM

CONTACT FORM

CONTACT FORM